Tiny Triumphs 

This is the piece for Capital One I helped make (campaign tagline, concepting) when I was at Berlin Cameron. 

The New Year is a great time to set goals, but most people give up on their resolutions by February. So for Capital One’s New Year’s creative, we wanted to encourage customers to approach their big financial goals in a way that’s more sustainable: breaking them down into small actions and then celebrating every little action they complete.