THRIFT SCORE
The first thrift store for virtual clothing.
Roblox clothing is a $50-billion industry. Instead of tapping into it, we changed it.
We opened a Salvation Army thrift store stocked with second-hand virtual styles. Not a game but an actual store where players could get digital clothing for a fraction of the cost. And just like IRL, proceeds went to support people in need.
“Roblox – a video game platform that allows you to shop at the Salvation Army.” - The Guardian
“Satisfying on so many levels.” - Bestadsontv
“The Salvation Army is bringing thrifting to the metaverse” - AdAge.
“Proceeds actually benefit real people.” - Good Good Good
More updates coming soon!