Hi! I’m Nikita.

I came from Russia after winning the green card lottery, which is still my biggest lottery win. My second-biggest win was $25 when I bought a scratch-off from a lottery vending machine.

I went to Miami Ad School where I was so broke, the school director created a special student worker position for me.

Since I graduated, I’ve worked at leading ad agencies and in-house for a Silicon Valley tech company. During these years, I helped launch:

- Alexa units that spoke and swore like a Spartan warrior for Assassin’s Creed.

- Roblox tycoon game with 2.8M visits.

- A challenge for runners worldwide to run more than they scroll … oh, and I somehow got my line, “Give Your Thumb the Finger”, approved by client.

- TikTok and YouTube show for Nike Kids that lasted over ten seasons.

- The first global brand campaign for Logitech Esports.

In my free time, I also work as an accredited sports writer covering the San Jose Sharks (NHL) and their minor-league affiliate San Jose Barracuda. I also worked at UEFA Europa League, International Champions Cup, Euro U21, AHL All-Star Weekend and many other tournaments in both North America and Europe.

Email me: nikitawritescopy@gmail.com.

Experience

BarkleyOKRP. January 2024 - Present. ACD. Motel 6, Burger King, Midas, The Salvation Army. New business wins: Suja Life AOR, Dole AOR, Inspire Sleep AOR, ACE Hardware social.

Doner. March 2022 - May 2023. Senior copywriter. The UPS Store, Saucony, Breezeline, Jeep.

Logitech. San Francisco. February 2020 - February 2022. Senior copywriter. Brand campaign for Logitech’s esports division + a wide range of other projects across offices in the U.S., Switzerland, Korea and Hong Kong.

MUH-TAI-ZIK/HOF-FER. San Francisco. November 2019 - January 2020. Freelance. Pokémon GO, Audi.

Digitas. San Francisco. April 2019 - October 2019. Freelance. T-Mobile for Business, new business.

  • One Club Boot Camp. Mentor. San Francisco. October 2019. Helped students working on an integrated campaign for Blue Shield.

  • Miami Ad School. Industry hero. San Francisco. July 2019. Came back to my school to speak about freelance life.

R/GA. San Francisco. August 2018 - March 2019. Campaign team. Conceptual work for Assassin’s Creed (Alexios, The Spartan Assistant), Nike (The PLAYlist—worked on ideation and selling the concept), MasterClass, and Google Assistant. Lead writer on full website redesign/rebrand for Natural Balance Pet Foods.

Freelance copywriter. August 2017 - August 2018. 

  • Circus Maximus: Justworks, pitch.

  • Laundry Service: Papa John's (TV campaign)

  • Berlin Cameron: Capital One, National Kidney Foundation, CBS, ABC, Bravo.

  • The NBTA: Airbnb, The Culture Trip.

  • Voskhod (one of the best independent agencies in Europe): EMLA numbing cream for waxing.

  • Pitch: Dannon.

DDB Worldwide/Freelance copywriter. New York. May 2017 - August 2017. State Farm, Heineken, Wildlife Conservation Film Festival, NYC Organ Donation.

R/GA/Internship. New York. January 2017 - March 2017. 

DDB Worldwide/Internship. New York. October - December 2016.

JWT Worldwide/Internship. New York. April - September 2016.

Awards

Professional:

Cannes Lions: Shortlist X 4

D&AD: Wood Pencil

D&AD: Shortlist

Effie Awards: Silver and Bronze

Clio Sports: Grand x 2

Clio Awards: Bronze

Communication Arts: Winner

One Show: Merit x 3

One Show: Shortlist

ADC Awards: Merit

Webby Awards: Nominee and Honoree

PromaxGames Awards: Gold x 2

Student: 

D&AD New Blood: Yellow Pencil

D&AD New Blood: Graphite Pencil (copywriting brief)

CLIO Awards: Bronze

One Show Young Ones: Merit

Young Guns YGA: Bronze

One Show Creative Boot Camp/Silver

Graphis: Silver x 2

Creativity International Media & Interactive Design Awards/Silver x 3

Drum Chip Shop Awards

Miami Ad School Golden Paw x 2