Pearson wanted to reimagine high schools—so we invited startups to classrooms.
Pearson, a company that makes textbooks, asked us to identify a problem schools will face in 2027 and find a solution to it.
Our idea: Technology is developing like crazy, and public schools won’t be able to keep up with the latest trends. But what if they could share empty classrooms in the evenings with startups in need of a space to work? And in exchange, the startup people would teach students innovation.
Awards: D&AD New Blood Yellow Pencil.
Art directors: Kristina Samsonova, Pere Suana Viu.