STARTUP HIGH
Pearson invites startups to classrooms.
Pearson, a global education company, wanted to identify and solve an issue high schools will face in the near future.
Our idea: Technology is developing like crazy, and public schools won’t be able to keep up with the latest trends. But what if they could share empty classrooms in the evenings with startups in need of a space to work? And in exchange, the startup people would teach students innovation.
Awards: D&AD New Blood Yellow Pencil (the best work in the category, yay!)
Art directors: Kristina Samsonova, Pere Suana Viu.