MAIN STREET MOGULS
The UPS Store x Roblox: A tycoon game to inspire the next generation of small biz owners.
How do you inspire future biz owners? Definitely not with another B2B campaign. We went where the kids are—Roblox—and made a Roblox tycoon game inviting players to run three types of business: a dog walking shop, a music store or a food truck. It has nearly 3 million visits.
Role: Developed the concept and content segments with Kyle Tellier.
Team: Angelo Patrona (CD), Liam Soren (CD).
Press: Little Black Book
Awards: Webby nominee.
Check out the game here: MAIN STREET MOGULS
