Find Your Role
Many people don’t consider The British Army as a career choice because they think it only offers combat roles. But in reality, it has a lot more to offer; people from every part of the British society—no matter their gender, occupation or origin—can find the position in the army that suits them best. So, in this headline-driven campaign, we informed young people about it.
Awards: D&AD New Blood graphite pencil (copywriting brief).
Art directors: Pere Suana Viu, Myeongseok Cheon.