Web/UX Content

During my time at Logitech, I collaborated with the global (U.S., Switzerland, Hong Kong) team of designers and product marketers to launch over 30 Logitech products for both B2C and B2B audiences.

Below you can find some examples of my work.

LOGITECH ERGO SERIES

It was 2021. Everyone was working from home. And Logitech was about to launch a whole series of products specifically for WFH. The challenge was: How to introduce not one but six different products in the most concise yet compelling way?

We decided to create an overall landing page along with a fun quiz to help find the right product.

Screen Shot 2023-09-28 at 11.16.25 AM.png

Screen Shot 2023-09-28 at 11.16.56 AM.png

Screen Shot 2023-09-28 at 11.17.19 AM.png

Screen Shot 2023-09-28 at 11.17.37 AM.png

After we quickly introduced the products, we offered visitors a quiz.

Screen Shot 2023-09-28 at 11.17.52 AM.png

Screen Shot 2023-09-28 at 11.18.23 AM.png

Screen Shot 2023-09-28 at 11.18.40 AM.png

Screen Shot 2023-09-28 at 11.19.00 AM.png

Screen Shot 2023-09-28 at 11.19.17 AM.png

Screen Shot 2023-09-28 at 11.19.39 AM.png

Screen Shot 2023-09-28 at 11.20.04 AM.png

Screen Shot 2023-09-28 at 11.20.24 AM.png

We also created product description pages (PDP) for every Ergo Series mouse and keyboard. Each product had a unique line that appeared on the marquee as well as banners (ex., “Track on Your Terms”.) Below you can find an example of these PDPs.

Screen Shot 2023-06-07 at 10.27.11 AM.png

Screen Shot 2023-06-07 at 10.28.52 AM.png

Screen Shot 2023-06-07 at 10.29.02 AM.png

Screen Shot 2023-06-07 at 10.29.33 AM.png

Screen Shot 2023-06-07 at 10.29.20 AM.png

We also created a dedicated landing page with ergonomic tips. We wrote long-form articles featuring experts and recommending the right Ergo Series products.

Screen Shot 2023-09-29 at 10.14.51 AM.png

Screen Shot 2023-09-29 at 10.15.21 AM.png

One of the articles:

Screen Shot 2023-09-29 at 10.33.36 AM.png

Screen Shot 2023-09-29 at 10.34.00 AM.png

________________________________________________________________________

LOGI OPTIONS+

That was more than just a typical product launch. Logi Options+ was a new software that needed crystal clear copy across every medium—from the landing page to the app itself (all written by yours truly).

We decided to keep the landing page super clean and simple, telling visitors about the app and its key features. Rather than overwhelming people with words, we also made a quick FAQ at the bottom of the page.

Screen Shot 2023-09-28 at 11.09.30 AM.png

Screen Shot 2023-09-28 at 11.09.48 AM.png

Screen Shot 2023-09-28 at 11.11.47 AM.png

Screen Shot 2023-09-28 at 11.12.10 AM.png

We also took the “show and tell” approach and made a walkthrough video.

________________________________________________________________________

LOGITECH PRO SERIES (ESPORTS)

As Logitech was launching Zero Opposition—its first campaign for PRO Series (esports products)—the web component was crucial. We made sure all assets told the campaign story: each module had its own “Zero” (“Zero Misses”, “Zero Resistance”, etc.) and represented a certain product or feature.

We also made banners, Amazon pages, OOH, posters and video teasers posted on social. The result? Logitech had millions of views, and some products were sold out within a few hours.

Below you can find the campaign landing page.

Screen Shot 2023-10-05 at 1.43.56 AM.png

Screen Shot 2023-10-05 at 1.44.15 AM.png

Screen Shot 2023-10-05 at 1.44.54 AM.png

Screen Shot 2023-10-05 at 1.45.26 AM.png

Screen Shot 2023-10-05 at 1.45.52 AM.png

Screen Shot 2023-10-05 at 1.45.11 AM.png

Screen Shot 2023-10-05 at 1.46.34 AM.png

A PDP page for one of the PRO Series bestsellers:

Screen Shot 2023-10-05 at 1.13.14 AM.png

Screen Shot 2023-10-05 at 1.13.43 AM.png

Screen Shot 2023-10-05 at 1.37.25 AM copy.png

Screen Shot 2023-10-05 at 1.38.42 AM.png

Screen Shot 2023-10-05 at 1.38.23 AM copy.png

Screen Shot 2023-10-05 at 1.37.51 AM.png

A series of banners that lead to the PDP above:

High_Resolution_JPG-Pro X Superlight Black KV Zero Opposition 1 16x9.jpg

High_Resolution_JPG-Pro X Superlight White KV Zero Hesitation16x9.jpg

High_Resolution_JPG-Pro X Superlight Black KV Zero Shortcuts 1 16x9.jpg

High_Resolution_JPG-Pro X Superlight Black KV Zero Misses 16x9.jpg

An email blast that introduced the limited-edition pink PRO X Superlight mouse:

(Please click on the images to swipe through)

Screen Shot 2023-05-31 at 1.58.57 PM.png

Screen Shot 2023-05-31 at 1.59.20 PM.png

Screen Shot 2023-05-31 at 1.59.49 PM.png

Screen Shot 2023-05-31 at 2.00.23 PM.png

Screen Shot 2023-05-31 at 2.00.45 PM.png

Screen Shot 2023-05-31 at 2.01.02 PM.png

Screen Shot 2023-05-31 at 2.01.59 PM.png

________________________________________________________________________

LOGITECH PRO WHEEL — BANNERS

As Logitech was launching its first wheel and pedals for sim racing, I was in charge of developing the tone of voice and copy. Below are some banners we made for the launch.